Check out Apples newest "Get a Mac" promotionial videos. They pretty much make fun of PC's and tout that Mac's don't get viruses.
i like that add campaign, very catchy in my opinion
you would, wouldn't you?!?#?!@#?C!@GCR HOEUSTHSOENU
Love em! Having used Windows for the past 10 years I am happy to say I have no regrets at all about recently making the switch to a nice new (and well-behaved) Mac.
Same here; long-time Windows user, recent switcher (about 7 months ago). I love these ads, they're so well-done, and the Mac guy is extremely well-cast.
The no Mac Virus's video is the first I've heard of Apple using that angle in their marketing. It's pretty bold, I hope it doesn't provoke some to make it their life's goal to make the first deadly Mac virus.
I wonder if these will air on TV?
According to ars technica, they are already on TV. And, I agree, it is bold of Apple to point out the virus situation.
But it's also true, and it's a tough dilemma for them. There are quite a few reasons why there aren't any viruses on the Mac, to date, and IT departments, businesses, schools and governments are spending and have spent an enormous amount of money recovering and attempting to prevent malware. Not to mention the costs when the criminal element gets into their data.
The amount is much much greater than would have been spent in converting to Macs, though I know in some cases, depending on whether or not companies have specialized s/ware running on top of Windows or Windows apps, that can be costly.
I guess Apple just decided it was time to speak.
Given the facts of the situation, they did it pretty nicely, it seems to me.
Just to make sure everything is clear, the ad doesn't really claim that Macs are immune to viruses. (I saw a link over at Digg that claimed they did in the comments section, and your "no Mac virus" quote reminded me of it). It simply outlines that there are hundreds of thousands of known viruses for PC, but not for Mac. To me it seemed more comparing the sheer glut weight of virus coverage, rather than trying to claim some kind of immunity.
Not that you were saying they did, I just thought I'd nip it in the bud in case anyone got the wrong idea.
Good point!
Well, one way or the other. Mac's most definitely get viruses. If you are running Windows on a Mac that is using BootCamp.
It's interesting that Apple has waited until now to make any kind of claims about viruses. Now that they allow Windows to run on them. :)
Daniel, dude, you really need to chill.
My point is that *NOW*, thanks to BootCamp and the ability to install Windows on a Mac, it's very possible for a "Mac" to have a virus on it. Not OS X.
Relax dude, nobody is dissing your favorite computer and OS here.
"Well, one way or the other. Mac's most definitely get viruses. If you are running Windows on a Mac that is using BootCamp." (excuse the quotes , I don't know haow to do that grayed out thing.)
First, the "grayed out thing" is called a "blockquote" or in Newsvine you simply use the "Quote" button.
Well, one way or the other. Mac's most definitely get viruses. If you are running Windows on a Mac that is using BootCamp.
My point is that *NOW*, thanks to BootCamp and the ability to install Windows on a Mac, it's very possible for a "Mac" to have a virus on it. Not OS X.
What exactly is different about the second quote that helped you to "get it"?
Let's find something else to argue about rather than whether Vesper meant 'Mac' or 'OS X', please.
I love all of them. I don't have a particular favorite... they're all well done!
Ah, that's the "resident expert" from the Daily Show, and the kid from Ed. Those two do a great job working together.
"Ed!", I remembered his name was Justin something, I just couldn't think of where I knew him from.
Hehe, the last one about the review was best. Very well done. As a PC user (still chained here...) I can't wait until I've got the extra dough to invest in a new computer. A new Apple computer.
I think the Japanese camera one is my favorite.
Yeah, when I saw the thumbnail preview picture I wasn't sure where they where gonna go with it. I think it was subliminal but does having a Mac mean I now know how to speak the language of a beautiful woman? Mac's get chics?
I could grin at that because since switching, I've gotten involved with the most beautiful girlfriend I've ever had... :)
(funny detail: she's from Homestead High, Steve Jobs' old high school)
Great campaign, just one more example of their CREATIVE use of advertizing... not more bang-you-over-the-head kind of nonsense you get from Coke, Pepsi, et al. I'm going to forward this to all my anti-mac associates who'll totally ignore the messages in the ads and tell me I'm nuts for using these "crappy toy computers". This is particularly the case for several of my Canadian friends.... is there some reason for that? Anywho, again, love the ads!
Apple's on the move. I was wondering when the next set of "Switcher" ads would appear. It seems like now's a perfect time given Windows Vista's delays and Apple's ambitions to take advantage of the supposed "Halo effect".
I like the ads, they're witty and light hearted. They seem to compliment PCs on their strengths in some ways, but turns around and smacks them with pro Mac verbage in the same sentence. :) Typical Apple.
I doubt this will "entice virus writers" since Apple has took this stance since the Macro virus days of the 90s. Back in those days, I used to be on the PC(Linux) side arguing that Macs don't get viruses because they're useless (haha!) Ever since I've owned my first Mac in 2001, my stance has changed and I treat Macs like I treat all other operating systems: Each OS/platform has its strengths and weaknesses. Best of Breed applications for everyone! It's amazing what using a lot of OS's can do to your "fanboyism" (guilty, I was a Linux blind zealot in the 90s) You tend to mature and see technology as a benefit.
I'm a rabid Windows user, and I think the commericals are hillarious. I saw one last night, and then this morning went to the apple website to watch the rest. I thought they were really good.
And to all the Windows users who get their feelings hurt because of them. C'mon, if you can't laugh at yourself, do you really have a sense of humor?
WHO is the kid playing the Mac? I feel like I should know him from somewhere...
He was in the NBC series Ed and has appeared in the films Dodgeball and Waiting... as well.
Thanks - that was driving me nuts!
Dodgeball!!! That's where I seen him. Thanks for that.
He's also in Herbie Fully Loaded and Galaxy Quest. The former's a movie I really don't recommend but Galaxy Quest is brilliant.
For the record, his name is Justin Long. He was also in Jeepers Creepers. Galaxy Quest is one of my favorite movies. My brother and I quote from it all the time, like we probably literally average a quote a day--for years! Why only hours ago I said, "By Grapthar's hammer, what a savings."
Back on topic, I think this new campaign is genius. If I hadn't already decided that my next computer would be a Mac, this would be enough to convince me.
Also, everyone should check out Apple's 1995 commercial, "Get a Mac." I still can't post links, but Google "get a mac commercial." It's currently 4th down.
The funny thing is, I'd wager the reason there's so many Windows-based viruses is because those writing them want to hit the largest audience. If everyone switches to a Mac, they'll just start writing them for Macs, and odds are, average joe user won't be any smarter using a Mac than a Windows system.
I'm pretty sure the main problem is that Windows lets any program edit any file on the computer, while in OS X you have to specifically give a program permission to edit system files with your password. I'd recommend reading the article on DaringFireball.com about the myth that OS X is only more secure than Windows because it's more popular. It doesn't make too much sense anyways. If there are hundreds of thousands of viable viruses for Windows, wouldn't it stand to reason that someone would spend the time to make at least one for Mac?
Plus, Mac users are probably more lax about protecting their info because they are assured they're secure, and since Macs come at a premium I'd have to guess that the Mac user base has more money on average.
Here's a quote from that article:
Windows apologists have long argued that the only reason the Mac has been so strikingly free of security exploits is that it has such a smaller market share than Windows. This argument ignores numerous facts, such as that the Mac's share of viruses is effectively zero; no matter how you peg the Mac's overall market share, its share of viruses/worms/Trojans is significantly disproportionate. Or that the logical conclusion of this argument — that because of Windows's monopoly market share, malfeasant hackers would logically only write software to attack Windows — would be to extend the argument to all software, malicious or not, and it's quite easily disproven that "all software" is targeted only for Windows. Or that, despite the Mac's relatively small market share, a successful virus/worm/Trojan attack against Mac OS X would likely garner significantly more notoriety and fame; considering the recent publicity given to non-exploited Mac OS X vulnerabilities, it's reasonable to expect that an outright exploit would result in an avalanche of tech media hysteria. — DaringFireball.net
The commercials were fun, but after seeing the same one 5 times last night during prime time; they are starting to get annoying.
I'd rather they just wait and start the marketing campaign when they release a super light 12 or 13" macbookpro in the next month or so (rumored to be such) as well as a the ipod in landscape mode.
Is it a bad sign that I laugh hysterically at computer technology gags. Great ads.
Very nice ads. Some people will clearly argue with some of the claims, but in general they are true. I did have a customer 3 weeks ago whose Mac OS X computer got hacked through an SSH security hole (even though all up-to-date patches were applied), and I've seen my share of viruses, but in my 8+ years as a Windows and Mac consultant (mostly cross-platform integration issues), I can coint the times in my head. I'd need a spreadsheet or something to do the calculations for the Windows attacks!
These ads are good, and they should really resonate with people. I love it when Apple does the simple kind of ads, they show that the company is down to earth and people-friendly.
Ha! It's so bold and so well done, and absolute hilarious!
I'm just worried that it is making too much fun of the truth, that PC users takes it as arrogance.
Well... I applaud Apple for the attempt, it takes a lot of guts to release it.
Which ad do you like most? Maybe we should have a poll...
I like the Restarting one best.
Can someone translate the Japanese in Networking?
hardwired, a poll would be wicked !
*Note to the newsvine developers : a poll application in the comments system would be sick !*
Well well well.. the old Doze vs. OSX discussion.. I just couldn't resist but to dive in and have my say.
I think the new ads are super. They instil a thought and question into current windows only users [ I showed them to a "windows only" mate who was surprised to find out things like the virus status and bundled software ] which is very promising...
I guess the only bad thing I have to say about them is they dont necessarily speak to people who aren't immediately familiar with Apple, OSX and iLife... Saying that you can store photos and movies just like you do music doesn't necessarily tell my mother or my sister [ both BIG target audiences for apple ] to go out and buy... But, as long as it gets them into an apple store or our local genius bar to ask some questions they've done their job :P
commercials were funny.
it's too bad that Apple has to make so many commercials to sell their @!$%# though.
Game-makers could easily wack those ads and say
"hey I'm a sweet pc game! sorry don't bother staring at my butt, i don't work on macs".
Halo was written for Macs by Bungie. It scared Microsoft so bad they bought the company before it was releaesd. After they saw how cool it was the built the Xbox for it using the G4 chip. (PC's using Windows couldn't run Halo.)
I can't speak for when Halo was first written if it was originally for the Mac or not, but I can speak for the rest of this.
The "XBox" is Intel based, not G4 or PowerPC based. The XBox 360 is PowerPC based.
Halo runs very well on a PC under Windows.
Now, if Halo was originally being written for the Mac, why did MacSoft do the port to OS X? Shouldn't it have worked to begin with? Or did Microsoft force Bungie to throw out all the Mac code and start over? I'm sure you know the answer to this.
I wish Apple would run more games though.
There are all those cool Tetras games.
Of which there are a fair share of for the Mac as well.
Also, a constructive suggestion. There is a button right under the editbox here in Newsvine when posting comments. It's call "Check spelling". You may want to try using that button every now and then.
Seriously man, what planet are you from? So are you going to tell me next that these sites are lying?
http://www.xbreporter.com/xbox_system_specifications.php
http://reviews.cnet.com/Microsoft_Xbox/4507-6464_7-7853769.html
http://en.wikipedia.org/wiki/Xbox
http://members.shaw.ca/david.p.z.888/gear/xbox_specifications.htm
Please, Daniel, use Google before posting ridiculous claims like: "the First XBOX ran on the IBM PowerPC chip".
As to the XBox being hacked to run OS X? Sure, the Intel based version would probably run on a Modded XBox. Modded XBox's have been known to run all kinds of software. However, running the PowerPC version of OS X... not bloody likely.
:blink: OK, I'm game... What in the world does all that have to do with your original statement:
I'm not going to wast anymore time teaching game, history other then reminding you that the First XBOX ran on the IBM PowerPC chip, and was even hacked to install mac OS X.
Actually, does it have any relevance at all to this specific thread?
I mean, it's really nice to know that those companies are using PowerPC chips, however it doesn't change the fact that the "first" XBox used an Intel based processor.
The Japanese I can make out:
はじめまして "Hajimema@!$%#e." How do you do? よろしくこねがいします "Yoroshiku onegaishimasu." Nice to meet you. (formal) ありがとう "Arigatoo." Thanks! (informal)
I can't make out what she's saying after that.
Bwhahaha, that IS pretty darn funny. :-)
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